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Irdai Circular25 August 2026

IRDAI: New Sales Rules Effective January 2027

IRDAI has directed that all insurance policies issued from January 2027 must have the name of the authorized seller tagged to them

This move is aimed at curbing mis-selling and increasing transparency in the insurance sales process

For advisors, this means that their names will be linked to every policy they sell, making them accountable for the sales they make

Advisors should ensure they are authorized to sell insurance products and comply with the new rules to avoid any issues with their sales

Advisors should await official communication from insurers and IRDAI for more details on the implementation of these new rules

Details on the exact process and requirements are sparse, so advisors should wait for further clarification before making any changes to their sales processes